In today’s digital world, fewer and fewer people respond to direct mail or watch paid advertisements on the telivision. Even though this is common knowledge, not enough companies take advantage of the power of email marketing.
Are you one of those companies?
We have several emails marketing recommendations for companies and their marketers to consider. Here are just a few:
- Send emails to targeted groups of individuals whom you know have interest in your service or product. Your email list will grow over time if you actively encourage people to sign up through your website.
- Study your analytics. By watching open rates, unsubscribes, and click-throughs, you will begin to notice that some ideas work better than other ideas, e.g., certain headline styles, length of email content, etc.
- Address your recipients by name. With ICM you have the capability to personally address emails and send the recipient to a personalized URL.
- Direct recipients to a customized landing page that tells them what to do next.
ICM can help you develop the best email marketing campaign for your company and for your individual dealers. Once you have a firm grasp on how to manage your email campaigns... we'll still be standing by ready to help when you need it. Contact us to get started.
Reports & Analytics
For those companies interested in
analyzing their web presence, ICM offers an Analytic Tracking System. This system provides complete details
on traffic, bounce rates, OS sources, mobile searches, geographical locations of
searches, pages views, referral sites,
key words, and much, much more. This
is done by pairing our analytic tracking system to a Website, Email Ad campaign,
or Landing Page.
With our Analytic Tracking System you can see exactly how well your campaigns
perform down to the individual link. This data analysis allows you to fine tune
your email marketing strategies and reduce marketing costs, which in the end
will only improve your return on investment for future campaigns.
All Analytic Tracking Systems come with a Dashboard which can be customized to
show the most important information immediately.
Examples of Dashboard Analytics:
- Opens versus unopens
-
Bounce Rates
-
Page Clicks
- Mobile Searches
- Referral Sites
-
Campaign Domain Statistics
- Percentage of unsubscribes and individual email addresses of unsubscribers
- View data by the hour, day, or week
To learn how ICM can help your business begin a successful email marketing campaign, complete our online
contact form or call us at
800-609-7985.