We believe landing page creation is a fundamental step in successful email marketing. It’s not enough to just send your email recipients to your home page. You need to send them to a page that is designed and written in a way that motivates them to buy.

InfoCom Marketing (ICM) understands the psychology and the technical requirements behind a winning landing page. We recommend linking to landing pages from your emails for more than one reason.

• Capture your audience. It’s great that they opened your email, but what’s next? Make sure you don’t lose a potential customer by sending them to an irrelevant page on your website.
• A landing page presents one clear call to action. This ensures the email recipient will know how to act next, i.e., sign up for your service, call you, buy your product, etc.
• Track the results. Using our Email Campaign Dashboard you can track who opens emails and who clicks on the link to visit the landing page. For customers who don’t convert, you can follow up with a second email or an alternative marketing method.

Not all emails require a landing page to be effective, but most all email marketing campaigns will benefit from custom designed landing pages. ICM can create pages to resemble your emails or existing website to further promote your brand.

To learn more or to get started, contact us today.