Whether you send a piece of print mail or a piece of digital mail, including a personalized URL within the text will improve your response rates. A personal URL is not only novel for the recipient (who sees their name or their company’s name on the URL), but it adds a new, successful dimension to your marketing campaign.

Because developing personalized URLs is not a complicated technology nor expensive, we highly recommend personalized URLs for our customers. Personalized URLs are especially beneficial for those who want the best results from their email marketing campaigns and for those who find it important to track and analyze their response rates.

How It Works

We create a landing page for you with a personalized URL (also called a VIP URL). The URL incorporates your domain and your customer’s name; it might look something like this: JohnDoe.InfoCom Marketing.com.

When John Doe receives his print mail piece or email, he is more likely to notice the URL and more likely to visit the page because it is tailored directly to him. Once he lands on johnDoe.InfoCom Marketing.com, he will see a page that contains information he needs to see in order to take the next step. Because John Doe is engaged in his personal landing page, he is more likely to buy your product or service.

To speak with InfoCom Marketing about personalized URLs and landing pages, call us at
800-609-7985.