What is Social Media Networking (SMN), a.k.a. Social Media Marketing (SMM)?
Social Media Networking or Marketing is a highly effective and informal method
for staying connected or sending a message to your consumers. It is also a
peer-to-peer referral. There are many mediums in which you can do this, but the
most popular are Facebook, Twitter, YouTube, LinkedIn, and Blogger.
How do I let my consumers know about my SMN pages?
This is typically done in a variety of methods, like linking each of you
networking accounts to your website, making sure to blog often to keep it
current, announcing to your clients or potential clients you now have a
networking page and suggesting they check it out, becoming friends with other
businesses or clients you wish to stay current with, including all of your
networking accounts in all of your advertising and promotional pieces.
Do you guys set up Social Media Networking accounts?
Yes. If your company does not already have an account(s) we can set them up for
you. You will just need to provide us with the information you wish to feature
on each account and your logo(s).
How often should I blog and what should I blog about, and how long should my
blogs be on SMNs?
Unless you are on an actual blogging page such as a blog page for your website
or a Blogging network website like Blogger, you should keep you posts very short
and to the point. Only blog when there is something to blog about; people don’t
want to know every little detail, just important stuff like company or employee
achievements/awards, upcoming events or products to look for, or issues in the
news that are relevant to your company.
What is a blog article?
A blog article is a bit different than a blog that is posted on a SMN. A blog
article is more like an actual article pertaining to something you think is of
importance to your consumers or clients. A blog article can be about the same
topics as a blog on an SMN/SMM, but instead of keeping it short and to the
point, you can include more details and allow it to be somewhat lengthy. Blog
article are posted on actual blog article websites like Blogger or a blog page
on your company’s website. A good strategy for letting your consumers or clients
know about an important but lengthy topic is to make a short blog posting on
your company’s SMN/SMM accounts like Facebook, Twitter, or LinkedIn and include
a prompt for them to read more about that topic on your company’s website blog
page.
Does ICM do blog article writing or blog posting?
If you find you are too busy to keep up with blogging on your SMN accounts or to
write blog article for your company’s website, we do offer blog article writing.
You give us a topic and we will write a blog article for you. If your company’s
website is hosted through us we can update and post the blog article for you. If
you host your website through another company, we will send the blog article to
you for posting. Same goes for your company’s SMN accounts. If you feel you
don’t have time to keep up with submitting small posts on your SMN accounts, you
send us the information you wanted announced and we will submit a small posting
to each of your SMN accounts.