How to Turn Email Marketing Into the Golden Ticket

Jessica Brugman
January 4,  2010

A repeat customer is a profitable customer. Not only does continued business increase your marketing ROI, but with a repeat client you know what to expect and you know how to do the job right.
How do you ensure your clients come back again and again?
One strategy for bringing your clients back is through email marketing, because it helps your business stay engaged with clients and encourages that repeat business you’re hoping for. Here are six ways to make email marketing your business’ golden ticket.

1. Prove Your Worth

Email marketing is your chance to shine. Prove you are an expert in your field by distributing insightful and helpful content.

1. Provide Incentives

Give your readers incentives that no one else has access to. Not only will these “extras” encourage more customers to sign-up for your emails, but it will encourage your subscribers to open your email marketing piece to see what’s inside for them.

1. Form a Habit

If you distribute a regularly scheduled email newsletter, your readers will come to expect your emails. Consistency allows you to form a relationship merely out of habit.
This consistency also ensures you stay top of mind. When your customer finds a need for your services, they are more likely to think of you, since you have a habit of staying in touch.

1. Forwarding is Your Friend

Next to repeat business, referral business is an ideal way to collect new customers. In every email you send, make sure the email has a “forward to a friend” link. This allows your subscribers to send someone not on your list your email with formatting and images intact.

1. Spend Less to Earn More

There are costs associated with email marketing, including staff time, email distribution accounts, price per email send, etc., but when you compare the cost of email marketing to online pay-per-click advertising or a print mailing, email marketing is less expensive hands down.
Ultimately, price is dependent on the number of email subscribers you have on your list, but keep track of your monthly spend. You will most likely find you have a higher return on investment with email marketing.
In sum, email marketing is one method for establishing a cost-effective, ongoing relationship with your clients. Don’t expect your clients to contact you, you should always contact them.
Learn more about email marketing from InfoCom Marketing by visiting our website www.infocommarketing.com .